Description
No Alcohol. Still a Spirit?
Blind Tasting Challenge (Online)
Tuesday May 12, 2026, from 6:30 to 8pm EST
After hosting 10,000+ participants in guided spirit tastings, we’re exploring a new question
What happens when alcohol disappears, but structure, aroma, and complexity remain?
This live tasting is designed for curious drinkers and seasoned enthusiasts alike:
a guided, blind exploration of non-alcoholic spirits that challenges assumptions and sharpens your palate.
THE CONCEPT
It’s a blind tasting challenge.
You’ll taste four carefully selected alcohol-free spirits, each inspired by a classic category, without knowing what’s in your glass.
Your mission:
IDENTIFY
COMPARE
UNDERSTAND
…what makes a spirit feel like a spirit.
What You will Taste
Four distinct expressions, each crafted to echo the structure of a traditional category::
- London Dry Gin‑like — botanical, fresh, and structured
- Agave Spirit, tequila‑like — earthy, vibrant, and expressive, from pure agave juice
- Barrel‑Aged Whiskey‑like — warm, layered, and oak‑influenced
- Aperol‑like — bright, bittersweet, and aperitif‑style
Different colors. Different textures. Same question:
Could you tell?
What You will Receive
Delivered to your door ahead of the session:
- 4 × 1 oz samples (blind tasting format)
- 1 tonic water can
- 1 ginger beer can
- Pure cane sugar sachet
- Flat wooden stirrer
Everything you need to taste, compare, and experiment.
Why Join
-
You’re curious about non-alcoholic spirits, but skeptical
-
You enjoy tasting experiences and want something different
-
You want to challenge your assumptions about what defines a spirit
Our Live Experience
Hosted by a spirits expert, this interactive session includes:
- Guided blind tasting (step-by-step)
- How structure, balance, and mouthfeel are built without alcohol
- Simple cocktail mixing with your samples
- Open discussion + live Q&A
Small group format → real conversation
First Edition — $29
Pilot session · Limited availability
This inaugural session is offered at a special pilot price
Your feedback will help shape future sessions
Limited to 10 participants.
Join the Experiment
Whether you’re exploring mindful drinking, curious about innovation, or simply love well‑crafted flavor, this is your invitation to experience spirits from a different perspective.
Spots are limited. First come, first served.
Tuesday May 12, 2026, from 6:30 to 8pm EST
How it works:
- Booking: You can reserve a spot for yourself or for someone else. If it’s a gift, make sure the shipping address reflects this. We can also include a personalized note in the kit: just add a comment when booking.
- Delivery: Your package will arrive by mail one to two weeks before the event. You will also receive a Zoom link by email.
- Experience: The session is hosted live online for an interactive and engaging experience.
Booking date:
- We guarantee 5 weekdays shipment.
- If you book later, check the expedited delivery box (addition of $35/kit)
